A beautiful slice of French-Caribbean paradise that epitomizes a happy vacation.
I tend to think of myself as somewhat of an authority when it comes to all-inclusive resorts but in over 30 years in the travel industry, I’ve never stayed at a Club Med. That’s not to say I wasn’t aware of the brand. In the early years of my career, all-inclusive resorts all seemed to emulate the pioneering concepts introduced by Club Med over 73 years ago. My curiosity finally led me to explore the recently revamped Buccaneer’s CreekBuccaneer’s Creek, nestled on the picturesque shores of Martinique.
Club Med Martinique Buccaneer’s Creek beach
Established in 1969, the property underwent a recent reopening, unveiling a contemporary transformation of much of the resort inspired by the vibrant hues of the island. This renovation was particularly anticipated by Club Med’s devoted “Gentle Members,” a designation bestowed upon guests, reflecting the resort’s ethos of fostering a familial and communal spirit among visitors.
THE CLUB SPIRIT
Gérard Blitz’s vision for the inaugural Club Med in Spain’s Balearic Islands in 1950 aimed to establish a haven for people seeking respite from daily pressures, fostering happiness through diverse outdoor activities, entertainment and dining experiences. His enduring motto, “The purpose of life is to be happy. The time to be happy is now, and the place to be happy is here,” remains the brand’s guiding principle.
Welcome to paradise
Something that really stood out during my visit was the sense of community among guests and resort staff. The brand employs Gentils Organisateurs (G.O.s) and Gentils Employés (G.E.s) who act as ambassadors of this welcoming Club Med spirit.
In conversations with resort regulars, a recurring theme emerged—they were seasoned Club Med vacationers, often revisiting the same resort but also exploring multiple Club Med destinations. When asked about their loyalty, one member highlighted their predictably welcoming atmosphere, diverse activities, inclusive amenities and locally sourced culinary offerings. They also enjoyed encountering familiar faces, whether former G.O.s from other Club Meds or fellow guests from past travels. This sense of familiarity was palpable as G.O.s mingled with guests, sharing meals and socializing during my stay.
White Night, one of the many themed evenings
LIVELY AND VIBRANT
At various intervals during the day, gifted musicians and vocalists entertain guests at the main bar, The Madou, a great gathering place overlooking the pool and ocean. As night falls, the resort pulsates with life. Themed shows and live music create a vibrant atmosphere at the central stage, drawing guests together. A standout experience was the Rum Route, where enthusiastic G.O.s guided guests on a journey through rum stations spread across the resort, culminating in a beachside celebration.
A lively start to the rum route
ACTIVE ADVENTURE & WELLNESS
Club Med resorts are renowned for their diverse activities, surpassing typical offerings found at other all-inclusive resorts. Fun options like windsurfing and waterskiing school elevate included options. Additionally, yoga and meditation are available throughout the day. Be sure to download the handy MyClubMed App to ensure you don’t miss out on any of the fun. I enjoyed a fantastic tennis lesson, another elevated inclusion. Due to the upcoming expansion of the resort’s new Zen Oasis slated for 2025/26, tennis courts will make way for 75 deluxe rooms and suites, along with an extra pool. Nevertheless, racquet sport enthusiasts can anticipate padel tennis, a popular European craze, to be introduced—an insight confirmed by my French tennis instructor.
A NEW LOOK
More than half of the resort’s 291 rooms have been renovated as of the re-opening date this year with remaining rooms to be renovated by the end of this year. Rooms have ample space and a bright colour palette featuring fun and floral patterns. They’re also distributed throughout the resort in three different areas: Plantation Quarter (Quartier du Planteur), Creole Village and Harbor. Buildings all have memorable names–mine was called Pourquoi Pas? (Why Not), which became my mantra, inspiring me to try new activities and opening my mind to a different style of all-inclusive resort.
Renovated superior room with seaview
CULINARY DIVERSITY
The buffet at the main restaurant changes daily, featuring global flavours infused with the vibrant essence of Creole specialties crafted from locally sourced ingredients. Many options are cooked a la minute and several options include freshly-caught seafood. For a chic a la carte dining experience, try L’Ô beach lounge. Dine with the sounds of the ocean while you savour a curated collection of authentic Creole dishes that embody the spirit of Martinique.
Fresh local ingredients at the buffet restaurant, The Pays Mélés
Club Med Buccaneer’s Creek in Martinique is an excellent spot for couples, families and solo travellers who are looking for an unforgettable tropical escape that combines adventure and relaxation in equal measure. It all comes down to “L’Esprit Libre,” a brand slogan that aptly embodies the embrace of life that Club Med is famous for and something we can all learn a little from.
A DAY OUT
Although the allure of Buccaneer’s Creek makes it difficult to want to leave, the island of Martinique is worth exploring while there. Marius, a knowledgeable and entertaining guide from Top Tour Antilles was my gracious host as I discovered a lush, tropical paradise with warm and friendly people who welcome tourists with a distinct culture that’s a blend of European, Creole, and West Indian flavour. Here are a few things not to miss.
RHUM: Rhum agricole is the French term for sugarcane juice rum, a style of rum originally distilled in the French Caribbean from freshly squeezed sugarcane juice rather than molasses like rum distilled in other areas of the world. Rhum Depaz distillery is a great example of how rums differ depending on where the sugar cane is grown. Set on the flanks of Mount Pelée, the fertile volcanic soil contributes to the present-day success of their production but holds the tragic tale of the eruption that took place in 1902.
Mount Pelee view from Depaz Distillery
FLORA & FAUNA: Just driving around, it’s easy to see why Martinique is often referred to as the “Flower Island.” It’s equally evident why the entire island has been designated a UNESCO Biosphere Reserve with its abundance of unspoiled beaches, volcanic peaks, waterfalls and other natural wonders. A great place to see indigenous flora and fauna is Balata Gardens–a three-hectare park boasting 300 species of palm trees. Get a spectacular aerial view from the suspended paths and bridges.
Saut Gendarme Waterfall
LOCAL DINING: Be sure to take advantage of a local restaurant when you are out and about. From beachside snack stands to family-owned treasures, there is a lot to be learned from the multiculturalism served on every plate. Try the tasty “sauce chien” as an accompaniment, a tasty combination of chives, parsley, fresh thyme, hot pepper, and garlic.
Take advantage of a local restaurant when you are out and about
HOW TO GET THERE
Convenient Direct Flights:
- To Fort de France with Air Canada
- Montreal: 3 times weekly Toronto: *NEW* Every Saturday
Dec. 16th/23-Mar. 31st/24
Tammy Cecco
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